Liz McDonough is a brand marketing strategist, creative partnerships leader, and interdisciplinary designer with more than a decade of experience building collaborations across brands, artists, and cultural organizations.

She operates at the intersection of creativity, analytics, and strategy to cultivate brand affinity through engaging, human-centered campaigns and experiences that reflect the contemporary cultural landscape while aligning with brand vision and business objectives.

Liz currently works at a creative marketing agency where she conceptualizes and executes international programs tied to major cultural tentpoles, from Formula 1 Grand Prix races to the World Economic Forum. In parallel, she serves as a creative strategist for The Periplus Project, a nonprofit that leads interdisciplinary design residencies in rural Greece, supporting sustainable innovation and knowledge exchange within local communities.

Alongside her professional work, Liz leads Good Intentions™, an independent design studio dedicated to narrative-driven artistic exploration and material research. Her work has been exhibited in galleries and cultural spaces from Philadelphia, Pennsylvania to Kalamata, Greece. More about her artistic practice can be found at wehavegoodintentions.com.